Activated charcoal seems to be buzzword in beauty and healthcare. There are charcoal face masks, charcoal face washes, charcoal scrubs, charcoal toothpastes, toothbrushes, detoxifying juices, and what have you. Why though? What makes charcoal face masks a ‘miracle’ beauty product? Why are people constantly looking for DIY charcoal face masks and beauty aids? what is activated charcoal anyway?